The coherence of his work holds a strong aesthetic, immediately recognizable as a trademark. Reduced color palette, smooth clear lines, hybrid characters and absurd humor define his synthetic post-pop. The graphic identity and the poetic meaning combined gives an instantaneous emotional charge that would leave Don Draper (Madmen) speechless.

The largely self-taught artist began his career drawing flyers and posters for music venues in Amsterdam in the 1990s. His artworks are exhibited in galleries across Europe, Japan and the US.

" I listen to music, watch some TV, take a walk. It takes a long time for ideas to take shape. Taking a blank piece of paper every day and sitting there… It’s not going to happen. I need to get an influence from the outside world. Ideas are like dreams, and they come to me sometimes when I sleep — it happens quite a lot."
Interview by Arye Dworken, 99u, March 2010.

Since 2012, his work is part of the permanent collection of the San Francisco Museum of Modern Art (SFMoMA). In 2015, the Kunsthal of Rotterdam presented Parra’s first mid-career retrospective. MIMA’s logo was created by Parra