At 20, you look ahead, wondering which road to take. After 20 years of a career, you start looking in the rearview mirror - mostly to make sure you’re still on the right track.

The gallery’s first exhibition dates back to January 2005. Since then, we, Alice van den Abeele and Raphaël Cruyt, have racked up over 140 gallery exhibitions, about twenty more as independent curators, and even co-created Brussels’ contemporary art museum MIMA, running from 2016 to 2025. If we crunch the numbers (excluding the Covid year and the summer siesta of July and August), that means we’ve put on one exhibition every five weeks, showcased the work of hundreds of artists, drawn in tens of thousands of visitors, and - most importantly - gone through 11,550 liters of beer in 0.33L cans. That’s a whole lot of ‘art appreciation.’

Over two decades of hammering nails into walls, the world has changed - and so have we. But one thing has remained constant (probably hardwired into the job): the thrill of discovering and sharing artists’ creations. How could we ever get tired of it? It’s like being a kid on Christmas morning, every single time. The artworks we live with aren’t just decorations; they mess with our imagination, stir up emotions, and even give a hint of spirituality. They reflect the best and worst of humanity - so naturally, they spark debate and, by extension, shape society. That’s the thing about being a gallerist: you’re constantly questioning art’s role in the world, just like filmmakers, architects, and book publishers.

Our artistic choices have evolved over time. At first, we were obsessed with showcasing art that vibrated in sync with its era. The early 2000s were buzzing with excitement - Internet, social media, cheap flights, smartphones... The world was moving at warp speed, and art was breaking out of studios, taking over city walls like the banners of a new utopia. And then? Well, you know the rest. The excitement gave way to existential dread - polarized debates, rising extremism, and planetary doom knocking at the door. Suddenly, no one really believed anymore that Adam and Eve would be saved by a smartphone app. For us, art presented in the gallery gradually became a safe haven - a little oasis of wonder, sheltered from the madness of the world. A place to recharge, to keep faith in this strange species of sneaker-wearing primates we belong to. The exhibitions we put on are, in a way, our own Epicurean response to the world’s daily chaos. Of course, we’re simplifying things. If we’re being honest, every single artwork deserves its own story. Looking back, we ask ourselves: did we really follow a set vision? Or did we just follow our gut, showing what fascinated us at the moment, only to realize later that - by some stroke of luck - it all made sense in hindsight?
One thing is certain: the works we show are meant to be lived with, not stored away. We sell home-sized icons for everyday use. The pleasure of the work above all, or nothing.

To this day, Alice has collaborated with the following artists: